Find quality clients through construction advertising on Houzz

The possibilities are endless. It all comes down to how much time and resources you want to spend! 

• Targeted Local Advertising: Advertising for construction on Houzz, the #1 platform that leads use to find professionals, can be extremely effective for finding homeowners in your area with very minimal effort. Lucky for you, online construction advertising comes included with an Ultimate Houzz Pro plan. 
• Email Marketing: Your list of contacts is a great way to promote your general contracting business. Not only will email newsletters help re-engage past leads, but they can help you stay top-of-mind when their friends or family mention they’re looking for a construction professional like you! With Houzz Pro’s email marketing features, you’ll be able to send beautiful email newsletters with no technical expertise.
• Print Advertising: Business cards, flyers, local newspapers – these more traditional forms of advertising will likely cost you for materials or placements but may still be effective for finding leads today.
• Social Media: Promoting your business across social media channels can be quite lucrative depending on the size of your following! Promote your business organically or most social media providers offer pay-to-play advertising models.
• Search Engines: Having an SEO-optimised website can help searchers find you when they search for services you can offer. With Houzz Pro, we’ll build and maintain a business website for you. Search engines like Google also offer paid advertising for construction businesses but can be quite costly.

If your goal is to grow your client base, construction company ads are worth it – you just need to find the right advertising platform! We suggest running the numbers to determine how much you’re willing to pay per advertisement to remain profitable. And remember, one lead can turn into two, three, six or ten if you make a great impression. Be sure to consider the lifetime value of an online construction advertising campaign when evaluating different advertising platforms. We recommend starting with Houzz Pro. With access to over 65 million homeowners, we have the connections to bring you quality leads (and even pre-screen them for you).

With a Houzz Pro membership complete with construction ads, you’ll have access to solutions that help you find better clients:

• A premium profile on Houzz with a featured review, business highlights, a highlight video and more
• A custom-built business website optimised for SEO and responsive for all device types (Ultimate Only)
• Targeted local advertising*
• Quality lead generation*
• Access to video consultations
• Live connections with pre-screened leads

When you sign on for Houzz Pro’s construction business software, you’ll also get the following tools that help you win the projects you want:

• Professionally branded estimates
• A CRM that helps you stay organised
• Simple email marketing tools
• A 3D floor planner and  life-sized walkthrough features 
• Lightning fast takeoffs

We even help you manage projects with: 

• Project management and collaboration solutions
• Straightforward change orders
• A client dashboard and portal
• Real-time approval tracking and e-signatures
• Project profitability analytics

When it’s time to get paid, you’ll enjoy the convenience of:

• Online payment & invoicing tools
• Time and expense tracking
• Financial reports
• Integrations with Gmail, Zoom, QuickBooks Online, Xero and more

Subscribers of our construction ad services get the full support of our customer support team. We’re available via chat, email or phone to help ensure you’re getting the most out of Houzz Pro. Need help figuring out how to better optimise your Houzz Pro profile to stand out in the Find Pros directory? We’ve got your back. Need a tutorial of how to better target the project sizes and budgets you want most? We’ll make it happen!