Grow your business with interior design leads & software from Houzz

If you're wondering how to get leads for interior design, look no further. There are many ways you can find new clients to work with. Some are more time-consuming or expensive than others, but the list below will give you a few ideas for your interior design business.

1. Lead providers - The fastest way to get pre-screened interior designer leads is to use a lead provider like Houzz Pro. Interior design lead generation is our bread and butter — we’re confident in our ability to help send qualified business your way.
2. Client referrals - When you do stellar work and clients sing your praises to their friends or family, you can earn new interior design leads for free!
3. Ask friends or family - Since you already have a foot in the door, asking friends or family if they or someone they know needs interior design services is a great way to build your portfolio.
4. Traditional advertising - Pass out business cards, post flyers — anything you can do to make homeowners in your community aware of your interior design services.
5. Door-to-door marketing - Knocking on doors in a neighbourhood you want to target can always result in new interior design clients. Be sure to offer homeowners something of value in exchange for speaking with you!
6. Network or find a Lead Group - Connect with other designers in your area. You never know when they're too bogged down to take on new clients and might want to send a few interior design leads your way! Lead groups with other industries like estate agents are also an effective way to find new homeowners looking for designers.

The possibilities are endless. It all comes down to  how much time and resources you want to spend! 

• Targeted Local Advertising: Advertising on Houzz, the #1 platform interior design leads use to find professionals, can be extremely effective for finding hiring homeowners in your area for very minimal effort. Lucky for you, targeted local advertising comes included with an Ultimate Houzz Pro plan. 
• Email Marketing: Your list of contacts is a great way to promote your interior design business. Not only will email newsletters help re-engage past leads, but it can help you stay top-of-mind when their friends or family mention they’re looking for an interior designer like you! With Houzz Pro’s email marketing features, you’ll be able to send beautiful email newsletters with no technical expertise.
• Print Advertising: Business cards, leaflets, posters – these more traditional forms of advertising will likely cost you for materials or placements but may still be effective for finding interior design project leads today.
• Social Media: Promoting your business across social media channels can be quite lucrative depending on the size of your following! Promote your business organically or most social media providers offer pay-to-play advertising models.
• Search Engines: Having an SEO-optimised website can help searchers find you when they search for services you can offer. With Houzz Pro, we’ll actually build and maintain a business website for you.* Search engines like Google also offer paid advertising, but can be quite costly.

If your goal is to grow your client base, interior design lead generation programmes are worth it – you just need to find the right one! We suggest running the numbers to determine how much you’re willing to pay per lead to remain profitable. And remember, one lead can turn into two, three, six or ten if you make a great impression. Be sure to consider the lifetime value of a lead and their referrals when evaluating different lead providers. We recommend starting with Houzz Pro. With access to over 65 million homeowners, we have the connections to bring you quality interior designer leads (and even pre-screen them for you).

With a Houzz Pro membership complete with interior designer lead generation services, you’ll have access to solutions that help you find better clients:

• A premium profile on Houzz with a featured review, business highlights, a highlight video and more
• A custom-built business website optimised for SEO and responsive for all device types
• Targeted local advertising
• Quality lead generation
• Access to video consultations

When you sign on for Houzz Pro’s interior design software, you’ll also get the following tools that help you win the projects you want:

• Professionally branded proposals
• A CRM that helps you stay organised
• Simple email marketing tools
• Mood boards, a 3D floor planner and life-sized walkthrough features

We even help you manage projects with:

• Project management and collaboration solutions
• Straightforward change orders
• A client dashboard and portal
• Real-time approval tracking and e-signatures
• Project profitability analytics

When it’s time to get paid, you’ll enjoy the convenience of:

• Online payment & invoicing tools
• Time and expense tracking
• Financial reports
• Integrations with Gmail, Zoom, QuickBooks Online/Xero and more

Subscribers of our interior design software get the full support of our customer support team*. We’re available via email or phone to help ensure you’re getting the most out of Houzz Pro. Need help figuring out how to integrate with your QuickBooks Online account? We’ve got your back. Need a tutorial on how to take a change order and convert it into an invoice? We’ll make it happen!